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Specialty:
1.) Boin resembles Coin
2.) Pronunciation resembles "Buy-in" 
3.) There is no other brand name that resembles it
4.) Easy to spell (did a usability research on this with various nationals)
5.) Very suitable for an Ecommerce, Finance, Gaming, Vitual Currency related play, but very generic to apply to all industries

Price: 10,000USD +
 

contact: sell_at_boin_dot_c_o_m