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<landmarks>

  <category name="HOTELS" opened="true">
    <landmark 
      name="Panorama Hotel"
      x="237" 
      y="76"
      address="Street, Address"
      thumbnail="thumbnails/nightlife.jpg"
      target="www.activeden.net"
      icon="icons/waving_icon.swf">
      <desc><![CDATA[Your HTML formatted text]></desc>
    </landmark>
  </category>

</landmarks>